Monday, March 11, 2013

examples of a guarantee

Here are three examples of a guarantee (good, better and best):

GOOD – 
Use my Blue Widget service for the next 30 days and increase your sales or we’ll give you a full refund.
 
BETTER – 
Give our Blue Widget a try now, risk-free! If it doesn’t improve your sales in the next 60 days, or if, for any reason, you’re not completely satisfied with it, just let us know and we will give you a no-hassle full refund.
 
BEST –
We’re so confident that our Blue Widget service will increase your sales that we’ll take all the risk. Go ahead and try our services completely RISK-FREE for an entire year. And if for any reason you’re not absolutely thrilled, then we will give you DOUBLE YOUR MONEY BACK, no questions asked!
 
Keep in mind that these are just examples. Each industry and market has their own needs. This is something that you will need to test.

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