Monday, August 13, 2012

Franchise Station

Outline :
Ø Company Overview
Ø Problem Statement
Ø Existing Features
Ø Innovation
Ø Advantages

Problem Statement :
Franchising began back in the 1850's when Isaac Singer invented the sewing machine. In order to distribute his machines outside of his geographical area, and also provide training to customers, Singer began selling licenses to entrepreneurs in different parts of the country.
In 1955 Ray Kroc took over a small chain of food franchises and built it into today's most successful fast food franchise in the world, now known as McDonald's.
Today, franchising is helping thousands of individuals be their own boss and own and operate their own business.
Franchising allows entrepreneurs to be in business for themselves, but not by themselves.